It returned sometime in 2012 after China seized the Scarborough Shoal from the Philippines and had a stand-off with Japan over the Senkaku Islands.
To split the difference it seems like it happened in 2017. American polls in the 90s hit an unfavourable rating of 59 for China in 1999, before dropping. Polls would only reach 59% unfavourable again in the 2017-2018 period, likely due to Trump pivoting hard against China, Xi's consolidation of power, the South China Sea disputes, and Uyghur internment. Polling in America hit 2/3 negative with 2019's Hong Kong protests and a build-up of resentment over trade and 2021 would reach 82% unfavourable due to COVID.True but it hasn't fully return to pre-9/11 until 2020 where COVID-19 pandemic happened.
I'm sure it was worse elsewhere, especially the Philippines given the SCS disputes would peak in the 90s before abating for a decade with bilateral negotiations, but for European and anglosphere countries it seems like the mid 2010s was the pivot.
As to the thread question:
For thrillers and spy movies we'd probably see less Bourne-inspired "warm beer" spy thrillers and more 90s Bond like the prescient Tomorrow Never Dies and 2002's ill-fated Die Another Day. Emphasis on high tech, rogue generals, and state actors as opposed to terrorists and criminal networks moving money.
War movies probably focus on recycling other conflicts or having sci-fi spectacle than anything like Hurt Locker or American Sniper. Shaky cam and filters are much rarer. "Realism" in war movies are less of a concern.
Other than that I think we probably see the same low-budget reality tv and "peak consumerism" of Humvees and McMansion. That was an outgrowth of the 90s end-of-history sentiment rather than a direct response to 9/11, and once the GFC hits the anti-wealth movement will probably be the same.
Last edited: