[TLIAW] False Start: Texas Politics in the Rear-View Mirror, 1969-

Briscoe, 69-73
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DOLPH BRISCOE, Jr.
DEMOCRATIC
GOVERNOR 1969-73

In another life, Dolph Briscoe could have been a great Governor of Texas.

Perhaps he could have risen faster during his first act in politics. In the 1940s, he served in the Texas House of Representatives, representing his hometown of Uvalde in South Texas. In that capacity, he was one of the driving forces behind the Briscoe-Colson Act, which brought farm-to-market roads to much of rural Texas. A small-town New Deal Democrat like him, a believer in the power of government nonetheless aware of its limitations, could have gone far.

Or perhaps he could have risen later; after all, he lived thirty-eight years after leaving the Governorship. Leading Texas ranchers is like herding cats, but he did it in the Sixties, bringing the Texas Cattlemen’s Association together to eliminate screwworm. The largest landowner in Texas, it's far from impossible that had he lost in 1968 he could have come in four years later as a clean broom, an independent-minded outsider who even his detractors could never fault the honesty or integrity of.

After all, when the Sharpstown scandal struck, nobody faulted Briscoe for any involvement. In 1971, Houston businessman Frank Sharp was accused by the SEC of using his bank, Sharpstown State Bank, to grant loans to state officials including Lieutenant Governor Ben Barnes, state Attorney General Waggoner Carr, and Speaker of the Texas House Gus Mutscher, which they then used to buy stock in one of Sharp's other companies that was then artificially inflated. In return, the various officials involved passed bills that changed the state bank insurance system in ways congenial to Sharp's business interests.

Briscoe never took Sharp's money, and he very likely never knew that his colleagues were. But he was an old-school Democrat, someone who stood by his colleagues until it was obvious that they were guilty as sin. More than that, his small-town vibes clashed with new winds of change - represented in the Kennedy campaign for the Presidency, in the shift of Texas culture from small towns like Uvalde to the big cities of the Triangle, in dozens of state legislators losing their seats in a redistricting year.

Briscoe saw the writing on the wall and chose to retire with some dignity. For a while it seemed like Treasury Secretary John Connally would jump into the race - whether as a Democrat, a Republican, or an independent - but that did not come to pass. But Connally's eminence, coupled with Sharpstown killing the careers of many Texas Democrats, kept top-flight talent out of the race; State Senator Bill Patman's spirited campaign to succeed him ultimately went nowhere. Instead, Briscoe's legacy would - ultimately - be, more than anything he did as Governor, opening the door a hair wider for the Texas Republican Party through his exit.​
 
Grover, 73-75

HENRY "HANK" GROVER
REPUBLICAN
GOVERNOR 1973-5

For all that Hank Grover's campaign ads talked about his belief that he really had a shot at the Governor's Mansion, nobody really believed it until election night. On the same night that Ted Kennedy and Richard Nixon fought across the country for 270 electoral votes, with the final result being decided by fewer than two thousand Kentuckians, the Republican Party won the governorship of Texas for the first time in 103 years, and the first time in an election not supervised by the Army.

But Hank Grover's Republican Party was far removed from that of Edmund J. Davis. His nomination owed much to factional struggles within the Texas Republican Party - indeed, he had nearly gotten into a fistfight with Senator John Tower, another big name in the state party alongside freshman Senator George Bush, during the campaign. At issue was the question of where the eight-percent swing, give or take, that would allow the Texas Republican Party to win power would or should come from. Tower believed that the best source would be "good-government" moderates, mostly but not exclusively white, middle-class, and suburban, who wanted lower taxes and shakeups in state government. Grover, on the other hand, believed in courting the white working-class voters, both in small towns and in places like Houston's industrial suburbs of Pasadena and Deer Park, who had gone for George Wallace in 1968.

Certainly, in some ways, Grover's governorship was a harbinger of the future. His Catholicism - indeed, Grover was the first Catholic ever to serve as Governor of Texas - presaged the breakdown of Catholics' traditional loyalty to the Democratic Party, as well as of the denominational barriers within the conservative movement on issues like abortion and capital punishment. His protectionist instincts, including attempts to ban Mexico's state-owned oil company from expanding across the Rio Grande, dovetailed more neatly with future Republican politicians than with his contemporaries. And his temperament - prickly, populist, and uncompromising - would not at all be unusual for a modern Texas Republican.

But Grover's nature as a man ahead of his time did not help him in the 1970s. For one thing, the deck was stacked against him - the Texas Republican Party just did not have as much institutional knowledge and experience, nor as many people on its bench, as their predecessors. Grover's political differences with the old-school Republican establishment - his opposition to affirmative action and immigration, his skepticism of pro-business policies as a goal unto themselves, and his willingness to fight culture wars - made many of those benchwarmers think twice about putting themselves out there for Grover to nominate, and even those who agreed with his politics found his feuding with personal enemies like Tower unprofessional and exhausting.

Unlike Briscoe, Grover went down swinging. Not even a disastrous legislative session in which ethics reform and environmental protection went nowhere only to be passed over his veto at the eleventh hour, nor polls showing him losing 70-30 to Secretary Connally, were enough to shake his resolve, and Connally's appointment to the Vice Presidency after the resignation of Spiro Agnew only made him more determined to go on. Grover would run in four more statewide elections before his time was out, but he would never return to the stage.​
 
Hofheinz, 75-79
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J. FRED HOFHEINZ
DEMOCRATIC

GOVERNOR, 1975-9

After years of champing at the bit for the ability to govern, promising the people of Texas that they would sweep away the accumulated good ol' boys and corruption, Texas liberals finally made their way to power in 1974 - by nominating a Mayor's son for Governor.

Fred Hofheinz was a little bit more than a famous name. As mayor, he had faced and triumphed over a smear campaign alleging that he had been caught in drag at a Montrose bar - more than that, he had fought to reform the notoriously racist Houston Police Department, appointed more minorities and women to city positions than any previous mayor, and worked to build up Houston's status as a cultural center. Houston, a city with a reputation for conservatism even by Texas standards, would be put in the hands of City Councilman Mickey Leland by Hofheinz' election.

How he got to the nomination is a story in and of itself. John Connally's status as the 800-pound gorilla of Texas politics in general and the Democratic Party in specific sucked all the oxygen out of the room for Texas' first primary for a four-year gubernatorial term. But Connally, for all his decisiveness on other matters, dithered for months on whether to enter the race or stay in Washington, and when he decided on the latter, the best the Democratic establishment could scrounge up was Barefoot Sanders, a respected federal judge who campaigned like someone who had been drafted and wanted out of the race as fast as possible. Meanwhile, other liberal lions like Frances Farenthold decided to stay out, focusing on potential congressional campaigns or public-facing organizations like NOW and the NAACP.

Hofheinz triumphed over Grover in a hard-fought contest, but soon faced many of the same issues. Being Governor of Texas is not like being Mayor of Houston, itself the only Texas city with an especially powerful mayor; Hofheinz was frustrated by the ambitions of other liberals like Price Daniel, Jr., another dynast in high office, and John Luke Hill, as well as more conservative Democrats like Bob Krueger and Jack Hightower, who champed at the bit to take Hofheinz' spot. More than that, his first two years were occupied in large part by Daniel's effort to write a new constitution, a valiant effort that nonetheless failed to launch due to wild disagreements on everything from pension issues to civil rights. Meanwhile, liberal interest groups clambered for results from the Governor they had pushed over the line, while old rumors flared up again and the Texas Republican Party rubbed its hands eagerly for 1978.

In the end, Hofheinz followed up his turbulent first biennium with a 1977 session that passed a tranche of progressive priorities - civil rights and occupational-safety protections, tax and utility reform, and most notably an education bill that went farther than anywhere else to implement practical desegregation. It was a high note to go out on - Hofheinz found the Governorship stifling and frustrating, and declined to run for a second term, though he would return to local politics a decade later.​
 
Strauss, 1979-81
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ROBERT STRAUSS
DEMOCRATIC
GOVERNOR, 1979-81

Robert Strauss had been in Texas politics since Lyndon Johnson's first campaign in 1937, though his career only began in earnest after he started his law firm. That made him an expert fundraiser, which in Texas like anywhere else bought influence - in his case, with his old law school buddy John Connally, and thus Connally's longtime boss Lyndon Johnson. Now Johnson had bestrode the political world like a colossus before his end, and Connally, no longer in the shadow of larger men, was President too.

Under normal circumstances, partisan Texas Democrats wouldn't necessarily want anything to do with a close associate of a Republican President, even one who had been a Democrat even four years prior. But after six years of abnormal governors - first a Republican, then a Houston liberal - plenty of Texans were looking for something familiar, something established, even if that something was a big-city lawyer who happened to also be Jewish. Strauss had something better than Grover's ornery reactionarism or Hofheinz's youthful energy - he was not only able to convince people that he knew what the hell he was doing, he was able to mean it when he said it.

Quietly encouraged by President Connally, whose relentlessness drove him to keep a finger in the pie of his old stomping grounds, Strauss beat a Democratic bench thinned out by Hofheinz's retirement and Daniel's messy divorce, then faced off against another Bob from the business establishment in Republican nominee Robert Mosbacher, Sr. Texas's two Republican Senators going into the election spoke of a realignment in Texas politics, although less clearly once Charlie Wilson beat John Tower by two and a half points, but in the end it was Texas's Democratic baseline vote, especially in the Piney Woods of the East and the Rolling Plains just south of the Panhandle, that sealed the deal for Strauss.

Liberals feared that, like Briscoe, Strauss would fall victim to the temptations of the Texan political establishment. Strauss, though, was a rare phenomenon - someone who knew how the establishment worked, and how to use the grandees for his own purposes, but ultimately needed them less than they needed him. He had an ally on that in Texas Attorney General Marvin Zindler, who had risen through the ranks of the Harris County District Attorney's office by going after businesses that stiffed their customers and using television media equally against his targets and for his own public image. They clashed on plenty of issues - most notably, tort reform, with Zindler far more aggressive in his approach to business than Strauss - but when they worked together, they made a good team, Zindler the bad cop to Strauss's good cop.

In the 1979 regular session, they worked together with great effect, pushing to expand the public university system and increase accountability for state agencies - plenty of ethics reforms had foundered on the rocks of the Legislature in the last six years because they seemed to be pushed by outsiders, but the new 'Sunset' process was, if not everything liberals had hoped for, at least a step in the right direction. And if liberal priorities - reforms to the welfare system, environmental protections, interest ceilings, labor laws - didn't go anywhere in the legislature, at least Strauss had clean hands in the matter. Certainly he had people to blame for that.

It was too good to last. Strauss, always a national player with national ambitions, didn't even serve a full term, though not entirely by his own choice. Governor Harry Reid, candidate for the Democratic nomination, needed buy-in from the Democratic establishment, and when he pulled off a shock victory in the Illinois primary that made him the presumptive favorite for the nomination, Strauss was one of his first calls. His studied neutrality in the general election didn't end up mattering much - in late November, Reid announced that Strauss was his pick to be Secretary of State. When he was appointed in February of 1981, his Lieutenant Governor, sidelined for two years, was able to show what he could do...​
 

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Good TL so far. Very intriguing. I’ve never heard of any of these figures before. Very fitting for Connally to be president in a TL focusing on Texas. Reid becoming president is certainly surprising. Can’t wait to see more!
 
This is really intriguing! I like localized focus on Texas like this and some figures I’d have never heard of otherwise (though Ben Barnes is somebody I feel like a TL could use effectively somewhere), along with the snippets of what’s going on elsewhere around the world.

Hope Leland doesn’t die in a crash here either
 

Deleted member 100761

I like this. So our presidents are Nixon ('69-'77), Connally ('77-'81) and Reid ('81-XX), correct?
 
Silber, 81-83
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JOHN SILBER
DEMOCRATIC
, then INDEPENDENT
GOVERNOR, 1981-3

Nobody expected John Silber - that was the secret of his success. At the University of Texas he had been a prickly liberal academic who tussled with university administration, avoiding dismissal by the skin of his teeth in 1970 and with some unusual political judo in 1973. Appointed President of UT-Austin by a Board of Regents hoping to capitalize on his liberal image in the face of a new liberal Governorship, Silber took a contrarian turn, in part prompted by student organizing against Department of Defense research on campus that Silber felt obligated to crack down upon.

Constant clashes with state government would not seem, on the face of it, to portend success as Lieutenant Governor. But he was a canny negotiator in general, and his switch from radical anti-death-penalty liberal to anti-student-protester conservative allowed him to build a slightly unusual political coalition. No needle left unthreaded, Silber stood out of a crowded field in the Democratic primary, then monstered former Texas Secretary of State Robert Bullock as a corrupt drunk in the runoff. Pulled across the line on the coattails of Strauss and Wilson, John Silber was now in the hot seat.

It was a heck of a change. State Senators found out how plenty of UT faculty members had felt over the past few years - but at the same time, professors had in their own way more autonomy than Senators, who had to go to the committees they were assigned to. Silber began his tenure determined to run the Senate meritocratically - but in its own way this was a problem, both because it pushed Senators out of committee perches they saw as essentially their homes and because it advantaged Senators Silber personally saw as smart, qualified, and not beholden to special interests.

Moreover, Silber clashed with Strauss on perhaps the main issue of his first legislative session. Strauss, committed both to the public good of widely dispersed higher education and the political advantages of spreading porkbarrel spending through poor neighborhoods and small towns alike, supported expanding Texas's existing second- and third-tier public universities and creating more of them; Silber, an institutionalist and an elitist, believed in bulking up the resources, human and financial, of the flagships, and above all the University of Texas at Austin. In theory, this clash should have tied up the agenda and forced Strauss to the table - in practice, Silber's alienation of most of the Senate made him a non-entity in the fight. Silber contemplated resignation, but stuck around, as much due to an unwillingness to go back to a possibly-less-powerful position in academia as anything else.

His patience was rewarded when Strauss was nominated as Secretary of State. Moreover, the reforms of a few years ago allowed Silber to nominate Ross Perot, a trusted advisor and fellow outsider who could act as a mediator between Silber and the Legislature. After so long frozen out in the darkness, Silber was having his moment in the sun.

His first legislative session was, surprisingly, not a disaster at first. Silber was willing to throw meat to opponents of the Democratic establishment. For the left of the Democratic Party, he stood pat on affirmative action, increased teacher salaries, and went after predatory lenders. But his main initiatives were on behalf of Republicans and increasingly out-of-step 'mossback' Democrats; they included tort and pension reform, property tax caps, cuts to public health, and tacit support for efforts to investigate the ideological leanings of the Texas curriculum. Though the latter was intended less as a sincere campaign than as a way to buy the support of Christian conservatives like Republican rising star Mike Martin, it had its own effects.

On April 13, 1981, hundreds of teachers descended on Austin to protest the bill and the possible chilling effect on censorship. The protests, as well as evangelical counter-protests, heightened tensions between liberals, conservatives, and the legislature's silent majority of vaguely moderate, generally clientelist, small-town Democrats. Between threats of walkout, procedural warfare and pettiness, and local factors, nothing of substance - including the Texas Legislature's constitutional responsibility to pass a budget - could get through in the rest of the session.

Such a development brought out the worst in Silber just as it did in the Legislature. He called four special sessions, one of them timed out by a coalition of legislators who hid out in Las Cruces to keep the Legislature from quorum. Those sessions had extensive agendas, set by the Governor, but the Governor's demands of the Legislature as a whole as well as individual members used up all his goodwill. It didn't help when, ticked-off, Governor Silber called a press conference to announce his withdrawal from the Democratic Party, then lashed out at the reporters who asked follow-up questions.

Naturally, Silber still planned to run for re-election, and very possibly sincerely believed it to be in the cards. His Democratic opponent was Marvin Zindler, the telegenic and charismatic state Attorney General; for the Republicans, Mike Martin triumphed over Kay Bailey Hutchison in a close primary runoff.

The election was mostly sound and fury, but the kind of sound and fury that people tend to remember. Martin withdrew from campaigning for a few weeks in early July after being shot in the arm, he claimed, by a gang of Satanists; it was quickly revealed that his cousin, Charles Goff, had shot him in exchange for a state position after the election. Martin refused to admit to having set the shooting up, but the Republican Party tried to remove him from the ballot anyway; they succeeded, but Texas Secretary of State Chris Semos procedurally ratfucked their attempt to put Kay Bailey Hutchison on the ballot as anything other than a write-in. In the end, all that accomplished was for Silber to become the first Governor to place behind a write-in candidate on running for re-election.

This evidently did not affect his equipoise, as he immediately announced plans to run against President Reid in 1984. That campaign was undermined by, ironically enough, ballot-access issues, but even where he was on the ballot he never achieved more than 1% of the vote.​
 
Zindler, 83-91
MARVIN ZINDLER
DEMOCRATIC
GOVERNOR, 1983-91

Any summary of Marvin Zindler that's not in all caps feels incomplete.

As a young man, Marvin Zindler worked in the news business - first a part-time disc jockey and reporter, then, after being fired for being 'too ugly for TV', a photographer for the Houston Press, a now-defunct scandal sheet where he mostly photographed traffic accidents and crime scenes. In 1962, he changed course, joining the Harris County Sheriff's Office - but there he always had a sense for the theatrical, and for what would play well in the papers and on TV. He ordered fur-lined cuffs to lessen the embarrassment for female defendants, he called the press to the scene of notable arrests, and he developed a persona.

If you're Texan and old enough you can already see it. Big blue glasses, a silver toupee, usually but not always a bright white suit. A voice always ten or so decibels above the normal volume, a rapid Texan bullhorn usually in a tone somewhere between disbelief and self-righteous anger, though whenever he talked to the ordinary people rather than the cameras he got a little bit quieter, slower, more relaxed and relaxing. And that shout at the end, the words you could hear him love to say: "MAR-vin ZIND-lerrrr, HARRIS COUNTY SHERIFF'S DEPARTMENT!"

Nobody disputed he was an egotist. A coworker back in the '70s had let him use his office to make a phone call; when he returned, Zindler had filled an entire page with his own signature, over and over again. A keen curator of his ego and image alike, Zindler spent massive amounts on tanning lights and suits and plastic surgeries, though the latter was also motivated by an effort to get past the anti-Semitism of '60s Houston.

But he was also deeply effective. Perhaps more reactive than active, sure, and constrained by the resources of Harris County especially once he took over the consumer affairs department, but between boundless energy and an instinct for going up against companies and contractors that defrauded their clients and using the press to make examples of them, he did a lot of good work. Governor Hofheinz personally asked him to run for Attorney General in 1978 and take his talents to the state level, if for no other reason than to keep the torch burning for consumer protection once he was gone, and Governor Strauss found in Zindler an effective if pricklily independent partner, and despite their different manners a kindred spirit to boot.

And when Attorney General Zindler ran for Governor, it wasn't just to stay in the limelight. He did, very much, want to stay in the limelight, but it wasn't just that. After Strauss, who passed pro-consumer laws but held his first loyalty always with business, and Silber, whose first political loyalty was to his own sense of right, he believed Texas needed a Governor who would look out for the little guy.

And when he was Governor, what he did came from who he was. He led the way - on progressive priorities like consumer welfare and infrastructure, as well as more reactionary positions on crime and 'culture war' issues like violence in film and music (though he did take a hard stance in favor of affirmative action, and support, albeit weakly, protections for gay public employees) that have caused many to re-examine his legacy. Still, between his charisma, the sense of genuine progress brought about by projects like Austin Manor Airport and Houston's Northside Park, and the economic prosperity of the 1980s oil boom, Zindler was widely loved at the time and still fondly remembered by most Texans, even for those who point out how much of his governorship was style without substance, or how much of the substance involved was borrowed from Strauss.

It is rumored that President Reid saw Zindler as his preferred successor in the 1988 presidential election, but Zindler turned him down, returning to journalism as a Houston Chronicle columnist and reporter after his 1990 retirement. If so, then both of them had to settle for a second-choice successor, and couldn't even get that.​
 
DeLay, 91-95
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TOM DeLAY
REPUBLICAN

GOVERNOR, 1991-5

Marvin Zindler's chosen successor was John Wiley Price. Price was by any means a trailblazer - one of the first Black politicians given real authority by the Dallas political establishment, then an energetic spokesman for South Dallas in the Texas Senate - but also a volatile firebrand, known for vehement denunciations of racism in government and business that often seemed, to many Anglos, to border upon the conspiratorial and occasionally getting into physical altercations with recalcitrant conservatives.

Price's campaign never really got off the ground. Anglo conservatives and moderates viewed him as a race-hustler, many Black politicians and community leaders opposed him due to his persistent feuds with Black colleagues he viewed as 'selling out', and outside of South Dallas, few voters thought of him especially positively. When allegations of corruption came out, that spelled the death knell for his campaign.

As for Lloyd Doggett, Austin-area congressman and de facto replacement for Price, there was a certain je ne sais quoi that he lacked. Doggett was a populist, in his own way, but somewhat of a bloodless one, which put the degree to which he was politically to the left of his state into starker relief. Zindler's popularity and Doggett's base in the growing cities of the Texas Triangle, not to mention the backlash to President Heinz, helped prevent the loss from becoming a total rout. But it was still a very substantial loss.

Tom DeLay got into politics in the '70s due to discontent with Hofheinz's regulations on business, becoming the first Republican to represent Fort Bend County in the Houston suburbs. By his fourth term, he was a valued if not trusted lieutenant to Mike Martin, someone who could bridge the gap between evangelical and business politics; when Martin went up in a haze of scandal, he stuck the knife in but worked to keep the Republican House caucus stable. Zindler was a particularly good foil to DeLay - flamboyant where DeLay was calm and 'professional', and focused on consumer protection at the expense of business interests. DeLay could paint himself as the kind of honest businessman who nevertheless struggled to deal with Zindler's 'nanny state' forcing him to incur massive costs to keep up with regulatory requirements and defend himself against bad-faith actors. That image, and the similar images of dozens of his House colleagues, allowed him to become the first Republican Speaker of the Texas House since Reconstruction. And from there, he was elected Governor.

As Governor, DeLay was strategic, focusing on quietly slashing regulations away from the public eye rather than provoking outright fights. He made special use of the 'Sunset' process to do so, allowing agencies and programs to die without reauthorization rather than actively choosing to kill them. While he certainly had some success there, helped by a kindred spirit in his successor as Speaker, Ed Emmett, there was still quite a bit of furor over his budget cuts to agencies like the Workforce Commission and SCHIP. Moreover, plenty of conservatives didn't think he went far enough, with activists like Peter Hotze calling for the repeal of Zindler's employment protection for gay public employees, for a revival of Silber's education policy, and in general for a return to 'Christian' government after so many years of 'godlessness'.

Despite a reduced majority after 1992, DeLay continued his deregulatory campaign, in particular with a tort reform campaign aimed in large part at reducing ballooning healthcare costs. The legacy of such changes is controversial - Republicans claim that, even if they were unpopular in the short term, they helped keep Texan healthcare costs competitive and diversify the economy in a rough time for the oil and gas industry. To them, DeLay was unfairly tarred with President Heinz's six-year itch, the oil glut, and short-term effects of cutting costs. Democrats, on the other hand, tend to consider DeLay's loss the result of his own push for an unpopular deregulatory program that left workers and consumers high and dry.

Yet it is also worth noting that DeLay's successor was neither a break with his politics nor a continuation of his style. He would, instead, be somewhere in the middle, an indication that the problem was not DeLay's policies but his persona.​
 
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Perry, 95-00
Heinz, as in John Heinz?
Yup, that's the one.
Texas has one Catholic and two Jewish governors? Really?
Yeah - Grover got close to being elected around this time anyway, and as for Strauss and Zindler, both of them had successful careers as public figures OTL, so while there might be some Bradley-effect-type barriers, I don't think it's out of the question entirely.


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RICK PERRY
DEMOCRATIC

GOVERNOR, 1995-2000

James Richard Perry was, in his own way, the last of a dying breed. A son of dryland cotton farmers and ancestral Democrats, he had developed an interest in politics at the funeral of Speaker Sam Rayburn, before rising through the Boy Scouts, Texas A&M, the Air Force, and lastly the Texas House of Representatives.

His background showed in his political manner. He was earnest, almost painfully so - his gaffes were frequent and legendary, but while they may have made him seem dumb, at least he looked like someone with nothing to hide. He came across as practical and moderate too, someone guided by a powerful moral compass but willing to change his beliefs when the moment demanded it. He wasn't a backroom dealer like Strauss, or a hectoring academic with delusions of moral superiority like Silber, or a businessman like DeLay. He was Rick, the kind of guy you'd want to have a beer with, the kind of guy you felt would genuinely listen to your problems.

In the Texas House he had been a pretty normal Democrat, an ally of Zindler on plenty of issues but a spokesman for more conservative Democrats when they felt Zindler went too far, whether on social issues or on more expansive regulatory policies. He was well-liked, even among liberals, and when he ran for Land Commissioner in 1990 it was not only as a farmer, rancher, and good ol' boy from Haskell, but also as the former head of the Gore campaign in Texas.

The job of Land Commissioner can be a very visible job, if you make it one. The General Land Office oversees all the public lands in Texas, above and below the water - that gives it a substantial voice in issues relating to the oil industry, the environment, agriculture, and infrastructure, for obvious reasons, as well as in education due to its role in funding the Permanent School Fund through land leases and sales. Perry was no Marvin Zindler, and he shied away from the idea of a flamboyant official using the press for his personal ambitions and crusades. But he was able to use his position to talk to plenty of reporters, and to hold events where he talked to local voters and community leaders alike. DeLay's efforts to interrupt this process only made him look paranoid and afraid of a challenge.

Perry's quietness on broader issues of policy allowed him to be all things to all people. To the business community, he was a compassionate conservative who would invest in social services and tinker around the edges of the regulatory state but not interfere with the course of business. To moderate swing voters, he was a champion of the common people who would ignore doctrinaires on both sides and govern in the interest of normal people. Even urban liberals mostly tolerated him - he seemed to have no appetite to get involved in the culture wars, and took solid stands in favor of immigrants' rights, even for undocumented immigrants. His election in 1994 was, if not a landslide, at least healthily decisive.

As Governor, he was like Zindler in one important way. Unlike Silber or DeLay, whose tenures were in large part defined by their policy objectives and achievements, Perry's governorship was defined by his vibes. But while Zindler's vibes were that of an energetic reporter letting you know about the slime in the ice machine, Perry was reassuring, a comforting youngish rancher telling you that he feels your pain, that the problems you're facing can be solved if we all pull together and do what we ought to do.

It was an approach that seemed to work. After Hurricane Brian dumped three feet of water on Corpus Christi, Perry was on the scene, organizing shelters and relief funds for the newly homeless. He did the same thing after the Fieldwood oil spill, winning unexpected plaudits from environmental groups for organizing private donors and volunteer groups for the relief efforts, though some groused privately that he could have done more by reintroducing better regulations on the industry in the first place. His low-key, hands-off approach to school funding, working to shift funds from wealthier suburban districts to small towns and poor urban neighborhoods, was another victory, one where he counterintuitively won credit by refusing to seek it - even the Supreme Court's questions about the program's inclusion of private religious schools only made him more popular as a Democrat willing to go against the current on faith-based initiatives.

His almost pointed reasonability, or performance thereof, had another benefit - it made his opponents look radical. In 1998, Perry won nearly two-thirds of the vote against Representative Tom Pauken, an old-school Republican from the Dallas suburbs. But he didn't rest on his laurels for long - in the summer of 1999, he announced that he would be running for President. And against a field of liberals in the Democratic Party, followed by Governor Romney (succeeding Carroll Campbell, retiring for health reasons), who could be quietly monstered the way Perry had done with DeLay, nobody else stood a chance at holding down the center ground.​
 
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